Crowne Plaza and Golf
Crowne Plaza has started a new marketing campaign to appeal to the golfers. As many business travelers are, in fact, golfers, I thought I would pass on the information to you. Maybe you’ll see something you like. The campaign will feature a series of six TV spots in which a group of golfers and celebrities share game secrets, superstitions and flexible golf rules when playing with spouses. The campaign introduces the tagline, “The place to meet.”
In conjunction with the campaign, Crowne Plaza, which is part of the Intercontinental Hotels Group, will launch a golf portal targeting business travelers who love the game. The site, crowneplaza.com/golf will offer tips, featured golf courses and news, as well as customized regional content.
There you go. I wouldn’t be surprised to see some sort of golf giveaway or promotion in the near future as well.
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