MLB on iTunes

MLB Major League Baseball has entered an agreement with Apple to allow them to sell sports highlights to its iTunes Store for $1.99. The content will include a “MLB.com Daily Rewind” highlight show, as well as two weekly “Game of the Week” full-length games. I’m not sure what the advantage of this is to…say getting the highlights online through MLB or ESPN or Sports Center, but I thought I would pass along the information anyway.

In order to help promote the new downloads, MLB is offering a free “2007 Season Preview Show” to all iTunes users. I like free stuff. An iTunes “Season Pass” for the highlight show will cost $7.99 USD, and run $19.99 USD for all full games. That isn’t a bad price if you aren’t really a baseball fan. Whose to say your team will be chosen as one of the games of the week at any point? With 30 teams in MLB and what? 20ish weeks in the season, if they’re broadcasting only 2 games per week, your team’s number may come up only once or twice. And I’ll be dammed if I end up paying for some Yankees/Royal’s game I won’t even watch.

The good news is Apple TV owners will also be able to stream the highlights and games directly to the television for viewing in the living room or in the new Marriott plug-in panel, which is something.