American Airlines Exclusive “Opaque” Airline Ticket Agreement with Priceline
American Airlines, Inc. (NYSE: AMR), the world’s largest airline, and priceline.com® (Nasdaq: PCLN) today announced an agreement where American will make priceline.com its exclusive distribution partner for opaque airline tickets. Terms of the agreement were not disclosed.
“Opaque” refers to a type of purchase, such as priceline.com’s Name Your Own Price®, where a customer buys an airline ticket and is provided with the name of the airline and the itinerary information after the purchase is completed. By being flexible with their travel plans, priceline.com’s Name Your Own Price® customers can save up to 40% compared to published prices found on other major online travel reservation sites. . American also sells its tickets through priceline.com’s Published-Price airline ticketing service.
“Consumers recognize the quality, service and reliability of American Airlines, and we are pleased to be named as the exclusive opaque ticket distributor for American,” said Mark Koehler, Senior Vice President, Air for priceline.com. “We believe our customers will appreciate the added savings that this partnership will deliver.”
“Priceline.com has worked hard to refine its Name Your Own Price® service into what we believe to be the most supplier-friendly opaque sales environment on the Internet today,” said David Cush, Senior Vice President – Global Sales for American Airlines. “In recognition of that effort, American Airlines has decided to deepen our business relationship.” American Airlines has signed a new drug deal with Priceline to make the broker the exclusive distribution partner for the airline’s opaque airline tickets. I’m sure you’re wondering what I was wondering… What the heck is an opaque ticket. Well, according to the press release,
“Opaque” refers to a type of purchase, such as priceline.com’s Name Your Own Price®, where a customer buys an airline ticket and is provided with the name of the airline and the itinerary information after the purchase is completed. By being flexible with their travel plans, priceline.com’s Name Your Own Price® customers can save up to 40% compared to published prices found on other major online travel reservation sites. American also sells its tickets through priceline.com’s Published-Price airline ticketing service.
That sounds like a bunch of marketing bling, but I guess they’re referring to flexible fares. The terms of the agreement were not disclosed, so maybe it is just marketing hype. I’ll be on the lookout for more information.
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Linda says (November 6th, 2007 at 4:32 am)
[...]thank[...]
Cheap Tickets: Airline, SuperBowl, Concert, Event Tickets » American Airlines Exclusive “Opaque” Airline Ticket Agreement with … says (November 8th, 2007 at 6:25 am)
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Khurram Shahzad says (December 9th, 2008 at 9:25 am)
Hi - I have booked my ticket through name your own price. I made a mistake while booking the ticket. I did put middle name as first name and skipped middle name at all. Last name is same. When i called priceline they told me aa can change a name for you. when i called aa, they told me that they won’t change anything on ticket booked by name your own price. Can anybody help me in this regard. can i travel with above given situation ?
Thanks
Carrie Thompson says (December 9th, 2008 at 9:36 am)
I think you’ll need your correct name on your ticket to travel. It seems like American Airlines should be the one to make the change, as they issue the ticket. I would try contacting them again and explain the situation - that Priceline refused to change the name and ask how you should proceed.
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