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Travelocity User Generated Traveler Reviews Redux

Travelocity is looking to redefine user generated reviews, by offering a new tool that helps users find information from “like-minded” travelers. This tool gives the user the ability to sort through a really big number of reviews to find relevant information. The searchable categories include: families, couples, kid-friendly, teen friendly, mature travelers, solo women, group of friends, persons with disabilities, traveling with pets, other vacationers and BUSINESS TRAVELERS. Sounds great, but you still should be aware of fake reviews created by hotel employees disguised as patrons. Yes, it does happen.

“With this launch, we have taken user-generated content to another level,” said Noreen Henry, vice president of hotels and packaging for Travelocity. “Travelers do not have to scour the Web anymore for credible, relevant opinions – our new hotel reviews meet those needs.”

Travelocity’s new hotel reviews include a screening process for all reviews based on travelers’ unique interests and needs. I hope this will discourage the fake reviews mentioned above, as it will take time to register. Travelers will have to create a customized profile and then produce reviews on criteria important to that type of traveler. For example, travelers with disabilities provide feedback on wheelchair accessibility and pet lovers talk about pet friendly policies.

This review tool stores content on 16 amenities and services, which is a feature I LOVE. In addition, reviewers can leave tips on local restaurants, events and activities. I really like that feature as well. Let the people know what’s out there besides the Outback next door.

This great new resource may give Travelocity an edge.